Genericization and the public domain are constantly looming threats for famous marks. While brand saturation is a common goal of many Intellectual Property ("IP") owners, lax enforcement can quickly lead to rampant and uncontrollable misuse of a trademark. Continental Enterprises ("Continental") can and has reversed this trend, recovering intellectual property thought to be lost to the public domain. Our innovative approach has converted profitless sales of non-licensed products into income-producing assets.

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