Everyone has seen them. Famous logos being altered to contain salacious or offensive messages. Coca-Cola® becoming "Cocaine."  Best Buy® becoming "Best Bud."  These infringements have become ubiquitous. And the problems with putting a stop to them are as well-known as the brands they prey upon.

Tarnishments can have a very detrimental impact on your brand and goodwill. They typically juxtapose brands with messages that are distasteful, lewd, hateful and even criminal.   Themes of violence and drug abuse are common. Distancing your brand from these infringements is essential to developing and maintaining a positive brand image. Additionally, maintaining a consistent level of enforcement against these infringements prevents your brand from becoming a recurring target for tarnishments.

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