When facing a seemingly intractable problem, the ability to focus your resources on the weak points of your adversary is essential to success. Asymmetrical Warfare is a departure from the conventional rules of engagement in which the element of surprise and the effective utilization of scarce resources generate maximum impact.

In the context of armed conflict, asymmetrical warfare has been a means of achieving both noble and nefarious ends. However, the strategic concepts behind Asymmetrical Warfare can also be deployed to great effect in the context of intellectual property ("IP") protection. Over the two decades that Continental Enterprises ("Continental") has been in business we have developed a diverse set of tools for dealing with counterfeiters and infringers who do not avail themselves to traditional enforcement processes. Continental refers to this tool kit as Asymmetrical Warfare.

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