A surge in improperly branded services has accompanied the recent shift in the U.S. to a service-based economy. As a result, service-oriented businesses must increasingly deal with the misuse of their intellectual property ("IP") by competitors. Addressing this problem has historically been costly because the infringers are often small and numerous. Continental Enterprises' ("Continental") Advertising Injury Program solves this problem.

Advertising injury dilutes the value of your intellectual property and allows companies that provide inferior quality and service to unfairly compete with you. Even small infringers can have a cumulative dramatic impact on your goodwill. Continental Enterprise’s Advertising Injury Program is an efficient and cost effective plan to deal with this threat.

Log-in above for more information. If you do not have a username and password, please contact us.